Authored by Kristen Grimm of Spitfire Strategies, Activation Point™ examines the use of persuasion in social change campaigns. Real change requires action, and the key to moving people from knowledge to action is persuasion. Activation Point examines the tried and true work of leading thinkers on persuasion through a nonprofit lens and gathers the best ideas in one place. Experts from the foundation, nonprofit and academic worlds and unique qualitative research methods tested and affirmed Activation Point’s findings. Nonprofits can learn best practices for motivating people to act in this new report, available for free online at www.activationpoint.org.